I plan on revising my 1st essay which is about advertising. I have chosen to expand this essay because my supporting claims were too general and didn't get my point across clearly enough. To expand my essay I will change my claim because I now realize how much advertisements have changed. I will be comparing the men's men, men's women and etc... Categories to the new advertisements being broadcasted. I will show how advertisements have changed and that the men's men, men's women and etc. categories don't necessarily depict modern advertisements.
I have recently started to think more about the categorizing of advertisements and have also been watching television more and have come to the conclusion that the categorizing method isn't accurate enough. That's why I am going to change my claim on it and will not only be describing contradictory ads. But am also going to depict key events as to why this is and how I think the future of advertising will be like.
You have a lot of good material to expand you essay. If I were to make a suggestion, I would say maybe you could also describe in what aspects the original categories are accurate as well as how they are no longer accurate. Perhaps you could even construct you own version of Steve Craig's categories using what you have found to be different as well as what has remained the same.
ReplyDeleteAnthony Vega's feedback is spot on. As our advertisement-vieweing and class discussions indicate, the categories are not wrong. They may, however, be out of date or incomplete. Identifying which characteristics you see the most and which tend to be different will make for a strong paper. Additionally, you want to make sure that whichever ads you select are in fact gendered ads. Remember, not all ads are gendered, even according to Craig.
ReplyDeleteYou seem to be on the right track Anthony. If you wanted help on how advertisements are directed, you could take a look at James B. Twitchell's article in the SOL book. The essay is titled "What We Are to Advertisers." I am using this article for my expansion essay and it helps by giving eight categories to which advertisers label consumers. I feel this would help add to Steven Craig's essay and give you more concrete evidence.
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