In "what we are to advertisers" by James B. Twitchel, Twitchel discusses his views of advertising. He discusses how different items need differents methods of attraction. He also talks about 2 same items but one is slightly different and says they need to be advertised differently. He talks of 8 different types of consumers/viewers which can also be broken into 3 categories; makers, experiencers, and strugglers. Each can be described by their status and age in life.

I agree with most of his classifications in his short story but also believe that it can be affected by other things in life such as how they grew up and etc. I believe that classifying ads are very hard because of our quickly evolving world, but it's not pointless to try to classify them even though the categories formed will not be effective within a few years.